Fix the headline. Add social proof above the fold. Make the next step obvious.
Start with the headline. One sentence that states what you do, who you do it for, and what makes you different. Add social proof above the fold. A star rating, a testimonial, a logo strip. One primary CTA per page. Not three. Dedicated landing pages for each service or audience. Trust signals throughout: case studies, results, guarantees. Speed up the site. Every second costs leads. Add a contact form or booking widget to the page itself, not just the contact page. Create FAQ content that captures people researching your services before they are ready to buy.