CHANGELOG

What We've Built

A running record of pages added, features shipped, and improvements made to crftdweb.com.

Launched Answers, Concepts, and Glossary sections

Content

Added 13 answer pages, 8 concept deep-dives, and 24 glossary term definitions to improve content depth and AI discoverability.

Added llms.txt and llms-full.txt

SEO

Created context files for AI crawlers — giving AI systems a clear, structured overview of what CrftdWeb is, what we offer, and where to find key content.

Updated robots.txt with AI crawler directives

SEO

Explicitly allowed GPTBot, ClaudeBot, and PerplexityBot (citation crawlers). Blocked CCBot and training crawlers.

Added Person schema and SearchAction to structured data

SEO

Enhanced JSON-LD with Person schema for author authority and SearchAction for sitelinks search box eligibility.

Launched FAQ page

Content

Published 12 frequently asked questions with full answers covering pricing, process, timelines, and technology. Full FAQPage schema included.

Published WordPress vs Custom-Coded Website guide

Blog

An honest comparison covering speed, cost, SEO, security, and maintenance. Includes real benchmark data from client projects.

Published Microbiome Design case study

Blog

Documented the full rebuild of Microbiome Design's website — from zero credibility to 97 PageSpeed and investor-grade presence.

Published The Life Lab HQ case study

Blog

Documented the conversion redesign that delivered +340% increase in sign-ups for The Life Lab HQ membership platform.

Launched website-cost pricing guide

Content

Published transparent pricing breakdown for custom websites across different business sizes and complexity levels.

Added niche service pages

Pages

Launched five industry-specific service pages: restaurants, dentists, salons, gyms, and estate agents. Each with tailored content, Service schema, FAQPage schema, and BreadcrumbList.

Site launch

Launch

Initial launch of crftdweb.com — custom-coded in Next.js, deployed on Vercel. Core pages: Home, About, Services, Work, Blog, Contact.