The Problem
Microbiome Design is a cutting-edge company doing real science in the microbiome space. They work with researchers, investors, and partners — but their website looked like a student project. Investors weren't taking them seriously, and the site did nothing to communicate the quality of their work.
Their existing site was built on a free template with generic stock imagery, slow load times, and no clear path for visitors to take action. For a company seeking investment and research partnerships, this was costing them credibility every single day.
Our Approach
We started with a full discovery session to understand their three core audiences: researchers, investors, and potential partners. Each group has different questions and different trust signals they need to see.
- Mapped the decision journey for each audience segment
- Rebuilt the site around credibility signals and clear value propositions
- Designed a conversion-focused layout that guides visitors to specific CTAs
- Custom-coded in Next.js for sub-1.5s load times
- Added proper SEO foundations and structured data
The Results
The new site matches the quality of their science. It gives investors confidence from the first click, clearly communicates their research capabilities, and provides clear paths for each audience to take the next step.
“The site finally represents who we actually are. It's the first thing we send to potential investors now.”