Search Engine Optimisation (SEO) is the practice of improving a website's visibility in organic (non-paid) search engine results. SEO covers three main areas: technical SEO (site speed, crawlability, structured data), on-page SEO (content, headings, meta tags), and off-page SEO (backlinks, authority). For local businesses, local SEO — optimising for location-based searches — is particularly important.
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SEO (Search Engine Optimisation)
The practice of improving a website's visibility in search engine results.