SEO (Search Engine Optimisation) is the process of improving a website's visibility in organic (non-paid) search engine results. It encompasses on-page SEO (content, meta tags, schema), technical SEO (site speed, crawlability, structured data), and off-page SEO (backlinks, authority). Good SEO drives sustained, compounding traffic without paid advertising spend.
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SEO Guide
Search Engine Optimisation — the practice of improving organic search rankings.