Technical SEO

The process of optimising the infrastructure of a website for search engine crawling and indexing.

Technical SEO refers to optimisations that help search engines crawl, index, and rank a website more effectively. It includes site speed (Core Web Vitals), HTTPS security, XML sitemaps, robots.txt, structured data (schema markup), canonical tags, mobile-friendliness, and internal linking structure. Technical SEO forms the foundation that makes all other SEO efforts work.