Above-Fold Optimisation

Above-fold optimisation involves ensuring the visible portion of a page on first load is both fast and conversion-focused. Technically, this means inlining critical CSS, preloading hero images, and deferring below-fold scripts. From a design perspective, it means placing the primary value proposition, headline, and CTA within immediate view. The goal is to reduce initial load time and increase the likelihood of user engagement before any scrolling.