Above the Fold

Above the fold refers to the portion of a web page that is visible to a user without scrolling. The term originates from newspaper publishing, where the most important stories appeared on the top half of a folded broadsheet. In web design, the above-the-fold area is critical for capturing attention, communicating value, and driving conversions. Effective above-the-fold sections include a clear headline, sub-heading, and a primary call-to-action.