Call-to-Action (CTA)

A design element that directs users to take a specific action.

A call-to-action (CTA) is a prompt — usually a button, link, or form — that directs a website visitor to take a specific action. Common examples include "Get a Free Quote", "Book a Call", "Download the Guide", or "Start Your Free Trial". Effective CTAs are clear, action-oriented, and positioned prominently in the user's flow. The number and placement of CTAs significantly impacts conversion rate.