Breadcrumb navigation is a secondary navigation element that shows users their current location within a website's hierarchy. For example: Home > Services > Web Design for Restaurants. Breadcrumbs improve user experience (allowing quick navigation to parent pages), reduce bounce rate, and are an SEO signal — Google displays breadcrumbs in search results when BreadcrumbList schema is implemented.
← All termsWEB DESIGN GLOSSARY
Breadcrumb Navigation
A secondary navigation aid showing the user's current location within a website hierarchy.