← All termsWEB DESIGN GLOSSARY

Conversion Rate

The percentage of website visitors who complete a desired action.

Conversion rate is the percentage of website visitors who complete a desired action — such as filling out a contact form, making a purchase, or booking an appointment. It is calculated by dividing conversions by total visitors and multiplying by 100. A typical business website conversion rate is 2–5%. High-performing conversion-optimised sites can reach 10%+.

Related terms

ctalanding pagebounce ratesplit testing

Related Resources

Conversion-First Design →Back to Glossary →Frequently Asked Questions →