← All termsWEB DESIGN GLOSSARY

Landing Page

A standalone page designed specifically to convert visitors.

A landing page is a standalone web page designed with a single, focused conversion goal — such as generating leads, selling a product, or collecting email sign-ups. Unlike homepage or service pages, landing pages eliminate distractions (no navigation, no footer links) and direct all visitor attention toward one action. High-converting landing pages have a clear value proposition, social proof, and a prominent call-to-action.