JSON-LD (JavaScript Object Notation for Linked Data) is a method for encoding structured data on web pages. It uses a <script type="application/ld+json"> tag embedded in the HTML head, making it easy to add schema markup without modifying existing content. Google recommends JSON-LD as the preferred format for structured data because it is easy to implement, maintain, and debug.
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JSON-LD
A format for embedding structured data on web pages using JSON notation.