User Interface (UI) design is the craft of designing the visual elements that users interact with on a digital product — buttons, icons, typography, colours, spacing, and layout. Good UI design is visually appealing, consistent, and aligned with the brand. UI design works alongside UX design: UX determines what needs to exist and why; UI determines how it looks and feels.
← All termsWEB DESIGN GLOSSARY
UI Design
The design of the visual elements users interact with on a screen.