← All termsWEB DESIGN GLOSSARY

Hero Section

The prominent top section of a webpage, designed to capture attention immediately.

The hero section is the top prominent section of a webpage — the first thing visitors see when the page loads. It typically contains a headline, sub-headline, supporting image or video, and a primary call-to-action. The hero section has the highest impact on conversion rates because it determines whether a visitor stays or leaves. An effective hero section communicates a clear value proposition and answers "why should I stay here?" within 3–5 seconds.