One page. One goal. No distractions.
A landing page is a standalone page with a single conversion goal. No navigation. No footer links. Nothing to click except the one action you want the visitor to take. Book a call. Download a resource. Buy the product. Landing pages are used in paid ad campaigns where every click costs money. You match the page content to the exact ad the visitor came from. Conversion-optimised landing pages have a strong headline, benefit-focused copy, social proof, and a single prominent CTA. That is the entire formula.